Every Thursday during ”pea soup season”, which sounds much better in Swedish-(”Ärtsoppesäsongen”), Mjärdevi Science Park AB arranges a soup lunch and guest speaker to encourage informal networking among businesses on the park.
Today, lunch guests met Stefan Kallberg, CEO of Boxholm Technologies and its subsidiary, Eurotempest. Stefan offered a personalized and interesting journey that began in the 1700s with Boxholms Bruk (ironworks) and concluded with Eurotempest’s high tech Tempest products, which are used by some of the country’s most qualified clients—government and defense. Eurotempest specializes in providing computer systems to qualified defense and government customers throughout Europe to protect them from security breaches caused by potentially compromising emissions and emanations.
”We’re on the way to becoming number one in the industry,” said Stefan. “Just now we’re in the top three in this niche in the European market.
He described the company’s success in simple terms.
”We make it clear that we are a European company first and foremost. Many of our competitors prioritize their national market.”
Stefan also prides himself on maintaining tight control over cash flow and capital growth and on believing in his business model even when others question it. He advocates clarity and simplicity when it comes to marketing and sales: “Many companies try to describe everything--all the benefits and all the opportunities of its product. This confuses the customer. When we're out at trade shows, our "bare bones" booth shows only the three most important products. Then it’s easy for customers to understand what we do.”
The next Mjärdevi Soup Lunch entitled “Company culture—key to success” is October 27, 2011. Anders Englund from Attentec will talk about employer branding.
The Mjärdevi Science Park soup lunch includes traditional peasoup and Swedish pancakes with whipped cream and strawberry jam for 80 kr. erbjuds ärtsoppa och pannkakor för 80:-. You’ll find us in the “Lilla Matsalen” at Collegium at 11:45. The guest speaker, who always has a business connection at Mjärdevi, begins his or her presentation at 12.30. The presentation and questions last 30 minutes, but guests are welcome to stay longer to mingle and meet the speaker.
You can find more information and registration for the lunch by visiting the Mjärdevi Science Park website or by calling 013 20 57 57.
